Rhetorical Analysis of Expedia.com
Expedia.com is one of the numerous travel websites like Travelocity, Hotwire, Priceline, Cheap Tickets and more. The message that it sends is that offers its customers cheaper rates and deals on vacation packages, airline tickets, hotels, and rental cars. It saves their customer more money than their counterparts. Since travel is not a necessity and people in the United States are watching their checkbooks, this website appeals to the average American who can maybe with the help of this website go on a vacation. Therefore, its audience is the average American citizen. The creator of this website is Expedia, Inc. The website persuades the general public to utilize them above all other travel websites and travel agencies because they give out the best rates. The design/ style of the website is eye-grabbing with its images of warm sunny beaches and luxurious hotel rooms. It appeals to the viewer’s senses and inclines them to book a trip because it seems worth it. The front page has last minute specials like “Las Vegas 2 nights + flight from $180″. This makes it seem like anyone can go on vacation with these deals. This lures in the customer. However, once one clicks on the rate, the customer has extreme restrictions like date, certain hotel, and etc. So this visual appeal grabs the attention of the customer. Also, on the first page Expedia claims and guarentees its customers “The BEST PRICE on every trip”, “$248 MILLION dollars in customer savings last year while booking flight and hotel”, “MORE HOTELS in more destinations”, and “FREE REWARDS program”. All Americans want to save money so this site uses rhetoric to persuade people to utilize them for their traveling needs.
